Join us for a 45-minute panel with managers James Jolly of Anonymous Content, Matt Shelton of Stride Management, & Terra Weiler Impact Artists Group, LLC. and editors Joe Gressis & Paul Norton as they delve into the latest and best practices of assembling your demo reels, the do's and don'ts, where to start, how to customize them, ideal lengths, structures and more. It will be followed by a 15 minute audience Q&A.
BIOS:
James Jolly:
James works in talent representation at Anonymous Content and has cultivated a reputation for identifying and nurturing talent from developmental to more well established artists.
Coming to the job with the unique perspective of someone who has also been onscreen talent has helped James really connect with clients, casting directors, and producers alike. His professional background includes time spent in marketing working on campaigns for such brands as SyFy, State Farm, HTC and Bank of America.
After rising quickly through the ranks at Stagecoach Entertainment where he started his career, he joined Stride Management, a company began by 20+ year CAA veteran Mike Nilon and former Link manager, Matt Shelton.
His client list includes SAG winner, BAFTA, Gotham and Indie Spirit award nominee, Kelvin Harrison Jr ('Hunger Games: Sunrise on the Reaping'), Richa Moorjani ('Fargo'), Emmy nominee, Joseph Lee ('Beef'), Lynn Whitfield (Emmy winner / 'The Chi'), NAACP nominee, Folake Olowofoyeku ('Bob Hearts Abishola'), Will Catlett ('Crystal Lake'), Carlacia Grant ('Outer Banks') and AACTA nominee, Aisha Dee ('Apple Cider Vinegar') amongst others.
James started his career in entertainment as an actor. He starred in festival indies "The Custom Mary" (premiered at New York International Latino Film Festival) and "The Scenesters" (premiered at Slamdance Film Festival).
Matt Shelton:
Terra Weiler:
Terra Weiler is a Partner and Manager at Impact Artists Group, LLC, where she brings over two decades of expertise in behavioral psychology, marketing, training and development—combined with 14 years of talent management experience. Her unique, multidimensional background has been instrumental in building and shaping the careers of a diverse and talented roster, including Diego Tinoco, Drake Rodger, Jalen Thomas Brooks, Ray Proscia, Diandra Lyle, William Mark McCullough, Tait Blum, Savannah Nicole Ruiz, and many more.
Terra’s management philosophy blends a strategic business mindset with deep psychological insight, marketing acumen, and a heartfelt commitment to her clients. She is fiercely dedicated to creating an environment where artists can do their most authentic and powerful creative work—free from the typical pressures of the entertainment industry. Her mission is to ensure that each client operates from a place of vulnerability, passion, and truth, supported by a solid, forward-driving professional foundation.
In addition to her work in talent management, Terra is an author and founder of “BUILD MY WINS" a platform devoted to personal development and goal building. Her upcoming book, 'What Does a Win Look Like? Focus Book for a Life That Counts,' debuts in 2025 and is complemented by her live course, 'Win Builders.' Through these offerings, Terra helps individuals redefine success and recognize that every step of the journey matters.
Follow Terra on Instagram: @TerraWeiler and @
Paul Norton:
Paul Norton has been editing demo reels for over 40 years. Starting in 1984 at Jan's Video; the first demo house in LA, Paul went off on his own in 2000. Paul has seen many technical advances over the years, but his clean, straightforward style has remained constant and has earned him respect and praise from countless actors, directors, agents and managers throughout the years.
